Targeting Your Audience

TARGETING YOUR AUDIENCE is a program that looks at how specific organizations have targeted their audience. This program deals mainly with community groups and community media.  Most people have some type of involvement with an organization or a media outlet that is close to them and with whom they have a vested interest in an event/ issue/story. Understanding the interests of a group locally is a good way to understand how to target an audience and which media will most likely be interested in this group’s activities. Once you understand how to generate media interest to a local issue/event/story you then have some tools to help you generate interest to a wider audience. 

Please give yourself 20 to 40 minutes to download this program. There will be  a link sent to your email after you have paid to download the program.  The link will be active for 90 days.